Food Additives and Business Plan

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Food additive is a functional substance intentionally added to food to enhance its flavor or appearance. Food additives can be separated into two main groups which are flavors and colors. Flavor itself divided into taste and smell. Many of natural additives have been used for centuries, but with the advent of processed foods, artificial (synthesis) additive have been introduced.

Example of food additives that change flavors:

·   Natural: Vanilla, Caramel, Lime Peel, Orange Leaves, Lemongrass Leaves, Galangal, Basil, Pandan, etc.

·         Half-natural: Shrimp Paste, etc.

·         Synthesis: Essence, Acid, etc.

Vanilla
http://cdn.playbuzz.com/cdn/41e0e11f-c5ba-4771-80c9-0a8acd36244a/accef4b6-f28e-489e-9c06-98525d8c299b.jpg

Caramel
bakeat350.blogspot.com

Lemongrass Leaf

http://p-fst2.pixstatic.com/5069f1d1fb04d60a6b0008ad._w.1500_s.fit_.jpg

Shrimp Paste
http://36.media.tumblr.com/0ca194fe6c544379ee35412168bfeadb/tumblr_mm9la5NXVx1rau2jyo3_500.jpg

Example of food additives that change colors:

·         Natural: Paprika, Turmeric, Pandan, Carmine, etc.

·         Half-natural: Red Yeast Rice, etc.

·         Synthesis: Tatrazine, Alurra Red, Indigotine, etc.

Paprika
http://33.media.tumblr.com/8221dc26b76a98f2cd50ad20b1699da8/tumblr_inline_n6cemteetr1sf3bgt.jpg

Turmeric
http://authoritynutrition.com/wp-content/uploads/2014/03/turmeric-roots-and-a-jar-of-turmeric-powder.jpg

Red Yeast Rice
https://www.wolfsonintegrativecardiology.com/wp-content/uploads/2014/10/red-yeast-rice.jpg

Half-natural food additive means it comes from natural food, but it wouldn’t be formed without food processing.

Agriculture can be done onsite or offsite. Onside means inside farm and deliberately managed for consumption. Offsite means it can be found on its real habitat such as Menyan, Gadung and Kecombrang (Indonesian wild plants).

There is three generations in managing food:

1.       First Generation: Seed. This is the generation where technology is needed to produce seed with large quantities and high quality, such as genetic engineering in plants.

2.       Second Generation: Cultivation. In this generation, Outcrossing can occur between unrelated genetic materials into a breeding line. The purpose is to increase genetic diversity, reducing the probability to disease or genetic abnormalities.

3.       Third Generation: Industry. After cultivation, food will be process and produce in large quantities using machines continuously. There is a lot of business opportunities in this generation.

The goal in starting businesses is to capitalize on an invention, pursue a passion, be their own boss and get rich, so we’ll need a business plan. The first thing to do is set strategic guide, like “where do you want to go?”, “how are you going to get there?”, “what market niches?”, “how much is it going to cost?”, “greatest profit opportunity?”. Then, find lenders and investors. Lenders will expect our good business track record, ability to repay, staying power and collateral. Unlike lenders, investors will expect competitive advantage, huge market, strong management team, strong marketing and sales plan, obscene return, etc. In businesses, we’ll also need exit strategies in case our business didn’t come off as we thought. Exit strategies could be selling the business, transferring the business to a family member, taking the company public or being acquired by a larger company.

https://cdn.evbuc.com/eventlogos/95004/dreamstime13489446small.jpg

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